Career Discovery Channel: Tevis Rose Trower, Founder, Chief Executive Yogini, Balance Integration Corporation
How do you want your name to appear?
Tevis Rose Trower
Describe your first “real” job. What are you doing now?
Consumer Marketing at UPS. This was in UPS’ first moments of really cultivating a relationship directly with consumers. As a promote-from-within culture, it was anathema to the organization to bring in experts with large titles to create a consumer marketing strategy. Their intended solution at the time was to hire numerous kids with freshly minted MBAs to come influence the culture from the bottom up. Interesting idea with curious outcomes, the most positive of which for me individually was being thrown in to marketing/pr situations a more evolved marketing culture would have reserved for top brass. Baptism by fire is a great way to grow.
Fast forward 20+ years, I’m still a glutton for walking into challenging situations. Consulting to both best and worst-practice organizations on executive leadership, wellness and employee engagement strategies, over the past 10 years I’ve built a little idea into a multimillion dollar consultancy and loved every minute along the way.
What was the best piece of advice you’ve received?
“Be bold.” – Betsy Skolnik – former boss
Brag. Tell us about something really great or that you’re proud of or excited about.
Learning to surf. Having crafted a life predicated upon being passionate about work, it’s so easy for those of us who truly love our work to forget how our creativity is fed by bold acts that force both the psyche and schedule to yield to new experiences. Taking up surfing at the ripe age of 40 was a non-sequitur to my landlocked upbringing and my passion-fueled worklife picture.
40 under 40. Ones to Watch. Most Powerful. So many lists out there….. who is on your list (and why)?
Perhaps a different response, I’m keeping an eye on how new grads respond to our current political and economic environment and how those trends surface. I’m most interested in watching for young leaders to emerge and rally this truly empowered and connected population around important questions, their voices will have greater bearing on the next elections and coming decades than ever before possible.
What do you plan to accomplish by February?
Write a book and launch a consumer offering.
